2007 Previews Marketing Data

Coldwell Banker Previews — Wed, 26 Mar 2008 09:59:39 GMT

CBW’s Previews Marketing Program clearly dominates the market in Montana.

Let’s Compare:

CBW has twice as much share in the Luxury market in Northwestern Montana when compared to the second largest real estate brokerage in the Flathead Valley.

CBW sold our luxury listings for a higher sold price than our nearest competitor in the market.

CBW luxury listings that closed in 2007 had an average time on market of 52 days which compares favorably with the market average for 2007.

Previews properties are defined as properties starting at $1,000,000 and up.
Credit: Northwestern Montana Association of Realtor’s Data 2007

The Luxury Homeowner--A Few Insights

Coldwell Banker Previews — Mon, 05 Nov 2007 11:07:16 GMT

Two-thirds of Luxury Homeowners own one or more residences in addition to their primary.

Location of their primary residence:

57 percent suburbs

17 percent cities

26 percent other

Their next real estate purchase will be:

35 percent vacation home

20 percent luxury investment home

12 percent future retirement luxury home

33 percent other

71 percent are not impacted by the economy when buying and selling.

Features that many luxury consumers look for in their home purchases:

72 percent have a room in their home devoted almost exclusively to entertainment.

72 percent of respondents look for designer kitchens

50 percent find wine cellars important

Features which are gaining in popularity:

23 percent have heated floors

15 percent have a boat dock

11 percent possess bedroom kitchens

11 percent are furnished with indoor pools

10 percent have tennis courts, golf courses or putting greens

Of these luxury amenities listed above the majority all have to do with sports or in maintaining a healthy lifestyle. A full 43 percent of these current luxury homeowners state that they are considering relocating to be closer to recreational activities. With our Flathead Valley being known for such recreational treasures as Glacier National Park, Flathead Lake and Big Mountain Ski Resort, it is sure that it will continue to be a popular choice for the affluent buyers and investors alike.
Click here to view some of these statistics

Montana's Flathead Valley has the lifestyle that these consumers are looking for and the real estate is still affordable in the ares that they like to be located near. Would you like to learn more about Montana and the quality of life we enjoy? Click on one of the links below:

http://www.fcvb.org/

http://www.nps.gov/glac/

http://www.bigmtn.com/

http://www.gonorthwest.com/Montana/northwest/Flathead/Flathead-Lake.htm

Montana Luxury Real Estate

2007 Previews Marketing Data

The Luxury Homeowner--A Few Insights